Last updated on February 2nd, 2023

In this social media era, images are no more just pictures of people and objects anymore. Business owners are using images on social channels to promote their brands. They create and incorporate images that suit best the channels’ different settings for the desired impression. This brings us to the importance of the updated right social media image sizes. In this blog, we have shared the complete guide on how to choose the right sizes of social media images for your social media platforms.

The use of images on social media platforms is today a part of marketing strategies to promote brands and individuals. Even a largely text-based social channel will work best for your brand if you post images with the text content.

However, you must first know about the perfect social media image sizes. One of the reasons why you should care about the image size is the impression.

You would like to make the desired impression on the audience. If you post an image with the wrong dimensions, it is likely to be cropped. It may be that your crucial image elements also are cropped.

Therefore, make sure that you follow the guidelines for social media image sizes. Each social channel has its own set of image dimensions for square and horizontal images. You can personalize an image only within those sizes.

Most of the social channels constantly change their social media sizes. You never know when they will resize a cover photo for your account.

While you took the utmost care to post a cover photo with the right image size, the next moment you find it resized. However, the resized photo may look pixelated.

You must post only an image of your brand products or personal pictures that adhere to the image size guidelines of the social channels. Your brand wishes to build trust through a visual content campaign on social media.

In that case, the right image size can ensure that the visual content is effective and impressive. You can also take the help of social media templates available online to create a perfect social media image for various social platforms.

Since social channels regularly change their image dimensions, you need to figure out what sizes are currently perfect. This helps you in timely tweaking your image sizes before your audience gets a wrong impression.

With the right image sizes, you can avoid pixelation of images. That is the way to make your images look professional. With an optimized social channel’s feed image, you can engage your audience with your brand. This helps also in doing the right brand messaging.

Although Facebook is a text-based social channel, it works well for individuals and brand promotion when images match with the text content. But these images must adhere to the updated image sizes that Facebook changes constantly.

Facebook image sizes for profile photos: 170 x 170 pixels on desktop. For smartphones, it will be 128 x 128 pixels

Facebook image sizes for cover photos: 851 x 315 pixels

You do not have to do much for the sizing of images for timelines. This is because Facebook will automatically adjust images as per their size, which is 500 pixels wide, and to fit the 1.91:1 aspect ratio.

However, you should consider an ideal size to avoid pixelation and slow load time.

In the case of sharing 2 to 10 brand images on a Facebook post, keep the image sizes at 1200 x 1200, which is a 1:1 ratio.

If you wish to post cover photos relevant to an event, then keep the image size at 1200 x 628 pixels (recommended)

The recommended image sizes for the stories are 1080 x 1920 pixels.

If your Facebook runs ads, then there are many image size recommendations you should follow.

Business owners and individuals often post tweets that have images. They can then expect more shares, likes, retweets, and click-throughs. So, tweets with images are much preferred over plant text-based tweets.

Studies also have revealed that tweets accompanying visuals engage viewers many times more than non-visual tweets. But, Twitter has its image size requirements that you need to meet.

The Twitter profile picture size should be 400 x 400 (recommended). But consider also the minimum image size: 200 by 200 pixels. The image size should not exceed file size: 2MB.

Header Photos: 1500 x 500 pixels (recommended)

When a tweet includes a URL, Twitter recognizes to crawl the website to pull content and image for the summary card.

Fleets: Image sizes for Twitter fleets are 1080 x 1920 pixels

Just keep in mind that fleets are available for mobiles only.

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Instagram is another image-based social media that individuals and businesses consistently use for promotional purposes. They post pictures of activities and products to get the message across to millions of followers.

You can post images either horizontally or vertically on Instagram, giving the flexibility to adjust a picture for impact. It also allows you to post images in square shape.

However, when it comes to Instagram post sizes, it is a bit trickier. You need to stick to the Instagram guidelines to post the images so that they look great.

320 x 320 pixels. This is the image size that profile photos are stored on Instagram. You should ensure that the image size is at least that minimum.

Another thing to note here is that despite the Instagram image dimension being in a square format, the profile photos appear as a circle. This means your important elements of the image must be around its center or they will be chopped off.

Image size: 1080 x 1920 pixels

Note that Instagram does not allow more than 30 hashtags in Instagram ads appearing in users’ feeds

The image size for Instagram image sizes is 1080 x 1920 pixels

Keep in mind that Instagram leaves 250 pixels which are 14% of the top and bottom of the image.

The recommended YouTube profile photo size: 800 x 800 pixels.

Banner Image Size: 2048 x 1152 pixels (at minimum).

Video Size: 1280 x 720 pixels (at minimum).

Pinterest is a visual-based social media platform that allows businesses and individuals to promote their interests using images and a bit of text.

So, at this platform, your visuals matter a lot in terms of making a lasting impact on the target audience. You should, therefore, take extra care in picking the right Pinterest image sizes as per the recommendations.

Profile Photo: 165 x 165 pixels (recommended).

Twitch is amongst the biggest online live streaming game networks. This platform lets you connect with your audience even when you are playing online games.

So, these are the social media image sizes that you must be aware of for 2023. By keeping these guidelines, you can ensure making the right impression on your audience.

Also, check out how Tech Media Post experts gave advice on how to Social Media effective method to reach your target audience.

Now that we are talking about social media images, make sure that your social media design also is great. You can get an impressive social media page design by launching your design contest at Designhill, a leading creative marketplace.

Many designers will come out with unique design ideas for your campaign and channel. You can then pick a winning design that matches your brand personality shortly.

Social media image sizes matter a lot for brand promotion especially as images make an impression Individuals also must be aware of the changing image dimensions on social channels. Facebook, Twitter, Pinterest, Instagram, YouTube, and Twitch each have their own set of changing image sizes. Consider the updated image dimensions to keep your impression on your audience great.

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