As people who dictate and reinvent the way we dress, fashion designers are expected to present themselves in the best way possible. So, it’s no surprise that fashion brand logos are some of the most iconic and memorable in the world.

When it comes to fashion labels, we often buy the product because of the person who created it. So, many fashion designer logos are actually the signature of the designer themself.

The Dominican designer who is best known for dressing Jacqueline Kennedy had a prolific career, from building up his own brand to working for high-end fashion brands like Lanvin and Balmain. 

He was famous for his knack to combine old-world craftsmanship with the modern. Likewise, this fashion logo is a simple, but modern solution: a plain calligraphy signature.

The creator of the revered high heels with signature red soles also uses his paraph as his logo. The first name is added above the surname written in his handwriting, with the curve of the “L” serving as a “C”. The whole composition resembles an arch of a high heel.

Zanotti is an Italian luxury footwear designer, whose designs are often unapologetic, cool, and statement-making. His signature logo, quite similarly, is simple but in-your-face.

Stüssy is a streetwear brand highly adopted in the hip hop and skateboarding cultures. The company founder and main creator Shawn Stussy used his handwriting as a logo in 1980, and it’s been on so many t-shirts, sneakers, and hoodies ever since.

Some fashion brand logos have been around for so long that they are vintage now.

When Gianni Versace founded his fashion empire in 1978, he wanted the logo to immediately lure people in and let them know they’ll fall in love when they see his clothes. 

This vintage logo consists of a portrait of Medusa in a Greek marble sculpture style, and Greek keys framing her. The company name is below in serif letters.

The original Givenchy mark created in 1952 consists of quadruple “G”s forming a square, which is a Celtic motif. However, in 2003 the fashion brand hired graphic designer Paul Barnes to create the wordmark in serif typeface.

Brunello Cucinelli’s logo features a crest of a Gryphon and a tower. This heraldic sign represents the town of Solomeo in Umbria, which has a lot of importance for the designer.

Featuring a Roman-style font and an engraved polo horseman, the Ralph Lauren emblem is one that stood the test of time. Since the brand’s signature product are polo shirts, this creative fashion logo makes for a clever symbol.

Similarly to the Ralph Lauren logo, it is a wordplay: the carriage is also called a coach. Underneath it, the business name is written in a custom serif typeface, bold and attractive.

Cursive typography gives fashion logo designs a sense of style and uniqueness. Here are some of the best ones.

Ray-Ban’s logo design is as effortlessly cool as their products. Just a cursive, bold wordmark with a handwritten feel. It is originally designed to be red, but it’s used in other colors and variations as well.

Cartier’s beautiful cursive wordmark is a perfect fit for the extravagant jewelry worn on almost every red carpet.

This fashion designer logo is based on the signature, but has a refined typeface created around the original.

The Swiss watch and jewelry manufacturer has a playful and elegant logo: the company name in elegant handwriting. The extra swooshes on the C and H make it look flowy and beautiful.

This American athletic wear brand sports an iconic C with the colors of the flag and custom cursive typeface. The “big C” as a logomark is engraved on the left sleeve or legging of the products.

Although many fashion houses opt for sans serif fonts since they are cleaner and more elegant, some designers have a more organic and playful signature style. So they make sure the logos reflect that too.

This famous British designer made a noticeable icon out of two letters of his surname. The letter C inside the letter Q is now the variation of the wordmark, used on some of his products. The font is a standard serif with a lot of space between the letters.

Cacharel logo uses a didone font, which is a genre of serif fonts, characteristic for the dramatic contrast between the thin and thick lines.

Sans serif fonts have a professional, elite and serious character. But some fashion brands managed to give their own feel to these fonts and combine that professionalism with artistry.

Miu Miu is a subsidiary brand owned by Prada. The founder Miuccia Prada wanted to make it distinctive from the mother brand, so it had to have a brave and provocative visual identity.

This famous luxury brand logo includes a custom font that some might not agree is sans serif—it has extremely subtle curvatures in the ends of the letters. The small crown over the letter “O” is a cute little accessory and used as an icon in packaging and engraving.

The fashion house decided on this simple emblem because the trends are easily changeable and ready to wear fashion has to look good no matter what.

The founder of the Italian luxury brand was a Greek refugee who came to Naples. He chose a lapidary antique font that merges both his heritage and the heritage of the country he inhabited, infusing some ancient Greek and Roman characteristics, such as the “U” written as a “V”. 

In 2018, this logo was redesigned by Peter Saville, one of the most famous graphic designers in history. 

The wordmark used to be cursive with both uppercase and lowercase letters. Now, it’s all uppercase, sans serif and plain.

Designers also often used their initials to form a unique monogram or emblem. Some of them also make iconic patterns for their designs.

The interlocking “L” and “V” make this monogram, which is probably the most popular one in the world. The brand started using this monogram in 1896, when George Vuitton, Louis’s son, created it. More than a hundred years later, it’s the most counterfeited logo in history.

Another classic fashion designer logo that is versatile and unique, is the Chanel logo. The two interlocking, back to back “C” letters are the initials of the designer and brand founder Coco Chanel.

Whether or not Guccio Gucci was inspired by the Chanel logo when he formed his brand 11 years later, no one is sure. But he has the same concept: opposite facing Gs for his initials.his brand 11 years later than Coco, no one is sure. But he has the same concept: opposite facing Gs for his initials. This logo, however, is perfectly symmetrical.

This lingerie high-fashion brand has a mystical and playful emblem, combined with a serif all-caps wordmark.

This interesting monogram is not the combination of two initials, but the two Fendi creators: husband and wife Edoardo and Adele. Apart from the emblem with two Fs, the brand name is written in one of the most popular fonts of all time - Helvetica.

This high-end British shoe brand has a unique monogram and a custom typeface to accompany it. The J curls up inside the C, giving a feel of motion to the monogram. The O’s in the wordmark is perfectly circular and wider than the other letters, giving it a gracious feel.

Okay, this is not a monogram, but more of a pictogram. It features the letter V inside an elliptical enclosure and a wordmark with a very elegant serif font with classic proportions.

Fashion houses also accompany their wordmarks with symbols or icons that explain their brand story better. Here are some good examples of this strategy.

Adidas is sporting the iconic three stripes designed by the founder Adi Dassler for decades now. They represent a mountain, or a challenge yet to be conquered. They are combined with rounded, bold typography to create an even more striking effect.

They have a second logo, the trefoil, that they use only on their traditional, best-selling vintage products.

The Swiss luxury watchmakers Wilsdorf and Davis created the logo their company uses to this day in 1925. It features a five-pointed golden crown above the brand name in green text. It is symbolic of their slogan, “A Crown for Every Achievement”. They chose the colors to symbolize their excellence in watchmaking (gold) and prosperity (green).

The Nike swoosh is more than just a simple checkmark. It echoes the brand’s slogan: “Just do it”, and represents movement, determination, simplicity, affirmation.

Want to think out of the box for your fashion brand logo? Here are some examples to follow.

This iconic brand redesigned their wordmark with a star in the “O” in 2017. The new logo features the star against a chevron, which is a design element often used in their shoes.

The North Face logo is inspired by the “Half Dome” peak in Yosemite National Park that has one side of a sheer granite face, and other three sides that are smooth and round. 

The Spanish fashion brand with a knack for youthful and colorful designs used to have a simple logo with a flipped S. But in 2019, they made it even quirkier, when they mirrored the whole logo and added a dot. Desigual in Spanish means “not the same”, so it’s perfectly fitting for their vision.

Some brand logos do their best to show the potential customer the origin of the products. Switzerland is the motherland of luxurious watches, and Italy is well known for fine works and luxury fashion goods. So often brands play with the flags as well.

Tissot watches are luxurious, fashionable and, well, made in Switzerland. That’s why the logo of this company consists of a small Swiss flag icon and the letter T.

Swatch did the same thing as Tissot, adding the Swiss flag in their logo. Even the name is a coin of “Swiss watch”, so it’s very self-explanatory.

This premium clothing company and its eponymous designer are proud of the heritage and culture that inspires the clothes. So he infused the colors of the American flag in his logo. It’s a clothing logo you’ll find embedded in all their products.

Some clothing brands, mostly retail and affordable ones, go for a colorful option instead of the monochromatic, elegant look. Here are some of them to offer you different logo ideas.

The contrast between this striking red logo and Levi’s signature blue jeans is another reason that makes this one of the most iconic fashion brand logos.

Apart from being a marketing phenomenon, this brand is a favourite amongst youth. That is exactly why their red and white logo is so unapologetic and simple.

H&M is a very affordable and omnipresent brand. You probably have at least one of their items on a hanger in your wardrobe. They took the initials of both founders, Hennes and Mauritz, and added an ampersand between them. Using a bright red color and a texture that almost feels like it’s written with a marker makes it more distinctive.

Hopefully this list gave you ideas on how to design a fashion logo. Simplicity is always popular in the fashion industry, but it’s much more difficult to do it right than it seems.

If you want to have a professional designer create your fashion brand logo, you’re in the right place. ManyPixels provides quality, simple, and affordable brand design services. Get a logo that looks like a million bucks - without the hefty price tag!

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Journalist turned content writer. Based in North Macedonia, aiming to be a digital nomad. Always loved to write, and found my perfect job writing about graphic design, art and creativity. A self-proclaimed film connoisseur, cook and nerd in disguise.