Principal Partner Lexus will once again take prime position within the Birdcage Enclosure with LANDMARK by Lexus, a luxury three-level pavilion with uninterrupted views of the famed Flemington Racecourse straight, showcasing the best from the fields of culinary, design, and entertainment underpinned by Japanese omotenashi hospitality where guests’ needs are anticipated in advance.

Lexus Australia Chief Executive John Pappas said the luxury brand is once again delighted to lead the way in the exclusive precinct in 2024.

“Lexus is renowned for its innovation, style and elegance, and this will be showcased throughout LANDMARK by Lexus with guests enjoying amazing experiences,” Mr Pappas said.

“Our culinary, design and lifestyle collaborators are artisans in their fields. Together, they will bring the distinctive luxury of Lexus to life and showcase their boundless flair with imaginative and engaging concepts.

“We will also share the Lexus vision for the future at LANDMARK by Lexus where imagination inspires positive change for the benefit of current and future generations.”

The VRC’s new broadcast partner, Channel 9, will join the Birdcage Enclosure for the first time with a design that pays homage to the iconic Nine dots.

The VRC’s own Birdbath Bar returns as the ultimate rendezvous point in The Birdcage Enclosure with a lush new garden setting, ample unreserved seating, live entertainment and a luxurious food experience by industry leaders The Big Group including a Pomme Friteur Bar, their take on the best Provençale toastie, roast duck l'Orange rice paper rolls and signature alcoholic and non-alcoholic beverages by Melbourne’s best mixologists.

The ultimate party in the heart of The Birdcage, Lucky’s also returns with a glamourous new lounge bar and chop house, a reinterpreted homage to the classic Hong-Kong-style BBQ chop-shops from yesteryear serving up piping hot BBQ and dim-sum by culinary experts Food & Desire.