【学校介绍】KCL，全称：King's College London，伦敦大学国王学院， QS世界排名 #23，英国金三角名校， 罗素集团成员，SES-5成员

【专业详解】It’s an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up.Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We’ll show you how to put that into practice in real industry situations.（摘录自官网）

【必修课程】

International Marketing

Marketing Theory and Practice

Consumer Behaviour

Marketing Strategy and Planning

Research in Marketing

Research Project (Dissertation)

【选修课程】

International e-Services Marketing

Business to Business Marketing

Marketing & Sustainability

Marketing Analytics

Digital Marketing

International Marketing Communications

Brand Management

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