This program is strategically designed to provide education in fundamental business principles and advanced information systems, crucial for thriving in today's information-centric society. It prepares graduates for professional roles that demand in-depth business acumen combined with strong IT-enabled problem-solving skills. Tailored specifically for those without an IT background, the program focuses on building competencies in evaluating cutting-edge IT technologies, orchestrating IT-based business projects, and managing the operations of intelligent business information systems to meet organizational objectives. The Marketing Informatics Stream is offered to applicants with intermediate marketing knowledge and aims to complement each student's skills with a complete set to face challenges in marketing and intelligent technology applications.