2022届优秀毕业论文展示

（接上期内容）

08

《基于NFT品牌服务和市场建议的多功能平台品牌战略》

作者：袁旻皓

指导老师：GIUSEPPE PIZZITOLA

作品介绍：本作品探讨了现今全球热门话题NFT产业的未来发展，从整体架构出发，通过品牌视觉、品牌人格、目标用户群等要素，构建一个鲜活的品牌形象，创建一个真正属于NFT产业用户的服务类型平台，帮助用户更好的踏入“元宇宙”。

This Thesis discusses the future development of the current global hot topic NFT industry. Starting from the overall structure, through brand vision, brand personality, target user groups and other elements, to build a fresh brand image, to create a service type platform that truly belongs to NFT industry users, to help users better step into the "metaverse".

09

《论云端儿童美育品牌“苹果与蛋”的品牌战略规划》

作者：郭秋笛

指导老师：胡建莉

作品介绍：“苹果与蛋”是一款面向 3-8 岁儿童的美育APP，旨在从艺术的角度培养审美能力和美商，通过贴近自然、亲子互动、回归家庭的教育模式改变国内一直专注绘画教学的传统艺术教育市场，填补中国互联网儿童美育应用市场的空白。

APPLEGG is a children's aesthetic education app for children aged 3-8. It aims to cultivate aesthetic ability and BQ from the perspective of art, change the domestic traditional art education market that has always focused on painting teaching through an education mode closer to nature, parent-child interaction and return to the family. Fill the gap in China's Internet children's aesthetic education application market.

10

《浅析自创滑板品牌“SKC”的发展战略》

作者：贺腾蛟

指导老师：周东梅

作品介绍：将滑板品牌与中国本土文化相融合，将滑板品牌做到本土化。并通过品牌线上社区的搭建，来推动滑手之间相互交流，解决了品牌方无法与顾客沟通的问题，同时也起到了推动滑板这项运动在中国的发展，使其变得大众化。

The author integrates the skateboard brand with the local Chinese culture, and localizes the skateboard brand. And through the establishment of the brand online community, it promotes the mutual communication between skaters, solves the problem that the brand cannot communicate with customers, and also promotes the development of skateboarding in China and makes it popular.

11

《探索乐高在中国市场吸引潜在消费者的品牌机遇》

作者：张语秋

指导老师：MATTHEW JAMES STEDMAN

作品介绍：基于目前对于乐高中国市场的探究与深入研究，探索其市场的固定，因而