The era of Big Data
With quintillion bytes of data generated each day, it’s safe to say that we’re in the era of big data. Social media, the Internet of Things (IoT), machine learning and artificial intelligence are driving the trends in data and influencing the role of data scientists.
As the big data boom rolls on, your skills will be central to a range of roles in information-rich industries including:
internet searchfraud detectiontargeted advertisinglogistics planningspeech recognitionimage analysisgenetic risk predictionvirtual realitycustomer loyaltyproduct developmentautonomous vehicles.What does a career in this field look like?
Data science is a multidisciplinary field of study that blends mathematical methods, statistics, computing, business decisions and communication. Data scientists translate user data into insights that help companies understand their audience and personalise their products or services. Uncovering new insights and predicting trends has become vital in the retail, environmental, not-for-profit, IT and professional services sector.
Career opportunities in data science span across many industries from start-ups to established corporations including Coles, AirBnB, Spotify, Netflix and Greenpeace, to name a few. As a data scientist, you might be asked to calculate the price of new products for the market, determine warehouse or retail employee schedules, make predictions of environmental phenomena and model the spread of new diseases.