BEC英语情景口语，根据不同情景，列出相应的口语对话，是很好的BEC商务英语口语练习资料。以下是针对BEC考试口语环节的一些常用语句，现在让我们一起学习吧!

商业性的沟通和交流总是带着一定的目的并要达成一定的结果。因此在谈话开始时大概练习一下谈话的真题是很有必要的，就像写作文要先打好主题纲要一样。

口试真题

1. Customer Relations: the importance of makingcustomers feel valued

2. Company growth: the importance to a company ofcontrolling expansion

3. Marketing: how to ensure that agents maintain ahigh level of effectiveness when representing a company

4. Time Management: the importance of planning work time effectively

5. Project Development: how to ensure inter-departmental co-operation on new projects

6. Purchasing: how to evaluate and select new products

7. Personnel Management: the importance to a company of having well motivated staff

8. Strategic Planning: how to decide whether to purchase or rent company premises

9. Sales: how to ensure that price levels for new products are set appropriately

10. Communication Skills: the importance of foreign language training for selected employees

11. Advertising: how to select a suitable agency to handle a company’s advertising

12. Finance: how to decide whether to float a company on the stock-market

13. Marketing: the importance to a company of offering its products on the world-wide web

14. Staff Training: how to evaluate the effectiveness of company training programmes

15. Company Growth: how to decide when it is the right time for a business to expand

16. Public Relations: the importance to a company of sponsoring well-known personalities fromthe arts and popular culture

17. Recruitment: how to ensure that the best candidate for a post is selected

18. Information Management: how to analyse and make effective use of information

19. Sales: the importance of brand image in ensuring that products or services sell well

20. Technology: the importance to a company of keeping up-to-date with internetdevelopments

21. Quality Control: how to ensure that a companyconsistently maintains quality control standards

22. Product Promotion: how to make effective useof the media when promoting a new product orservice

23. Product Management: the importance of teamwork for the effective management ofprojects

24. Health and Safety: how to develop a responsible attitude among staff to the health andsafety requirements of accompany

25. Technology: the importance of computer skills for the workplace of the future

26. Communications: how to ensure that e-mail is used appropriately by staff for internal andexternal communications

27. Staff Development: how to administer a staff budget effectively

28. Market Research: the importance of finding out about customers’ habits and attitudes

29. Financial Management: how to identify ways of reducing costs in a company

30. Communication: how to achieve an effective working relationship between differentdepartments within a company

31. Communication skills: the importance of understanding cultural differences when working inan international environment

32. Personnel Management: the importance of providing employees with clear job descriptions

33. Company Growth: how to ensure that company growth proceeds at the optimum rate

34. Time Management: how to manage a heavy workload effectively

35. Health and Safety: the importance to a company of having a Health and Safety policy

36. Human Resources: how to ensure that staff at all levels receive appropriate feedback onindividual performance

答案

1、Customer Relations: how to maintain customerinterest in a company’s products

As is know to all, it is very important for acompany to maintain customer interest in theirproducts. I think a company should try everypossible way to retain its current customers.

First, it should always make sure that it provides its customers with quality goods andafter-sales service. Second, it should lay enough emphasis on the feedback from its currentcustomers and take prompt action to take care of their needs and demands. Third, if possible itmay provide some incentives to its old customers. For example, it can grant a certaindiscount to them if their purchases reach a certain amount. Apart from all these, a companyshould design strategies to attract new customers and create transactions with them, toexpand their customer base, so to speak. These strategies include product diversificationand upgrading.

All in all, a company should try its utmost to keep its current customers satisfied with itsproducts and services, and at the same time it should stay ahead of the market throughproduct and pricing strategies.

2、How to fill a key vacancy

In order to fill a key vacancy, a company will usually follow the same standard procedure.

It will begin by producing an accurate job description of what it would like the successfulcandidate to do. From this, it can then produce a profile of this ideal candidate, which is a listof skills, experience, attributes and so on.

Having produced this profile, the company must then decide on the best recruitmentmethod to capture a candidate with this profile. This might be an internal advertisement oran external advertisement in a newspaper, on the Internet say, even an agency or perhaps aheadhunter.

Having decided on the best recruitment method, the advertisements are then placed or theheadhunter contacted and a list of candidates will be then drawn up to be put through thecompany’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.

The company will then have to negotiate terms with this candidate and, hopefully, this willresult in terms which are both affordable for the company and attractive enough to get thecandidate they want.

Background Information

3、Career Planning: how to assess the career opportunities provided by different types ofcompanies

Career Planning

Even after a job is offered and accepted, career decisions must be made. On-the-jobexperience may affect the desired path. Aspiring to achieve a position above the presentposition is natural. The planned career path to that position may involve either a series ofpromotions within the firm or switching to a different firm. While planning a career path is auseful motivator, the plans should be achievable. If everyone planned to be president of acompany, most plans would not be achieved. This can cause frustration. A preferable careerpath would include short-term goals, since some ultimate goals may take twenty years orlonger. The use of short-term goals can reinforce confidence as goals are achieved.

Career Development: the importance of acquiring a range of skills throughout your career

It is important a person to have a range of skills in the course of his career development. Whenhe has a range of skills, he is obviously more competitive than those who don’t and thereforehas more chances of promotion. And it will be easier for him to find a job outside his companyif he is not satisfied with his present job. In addition, a person with a range of skills is morelikely to work his way up to the top of the corporate ladder.

4、Human Resources: how to provide effective support for new members of staff

Training: The importance of a continuous programme of staff training within a company

Staff Management: how to achieve and maintain high motivation among a workforce

Motivating Employees: Employees tend to be more satisfied with their jobs if they areprovided (1) compensation that is aligned with their performance, (2) job security, (3) aflexible work schedule, and (4) employee involvement programs. Firms should offer jobsecurity, compensation that is tied to employee performance, more flexible workschedules, and more employee involvement programs. To the extent that job satisfactioncan motivate employees to improve their performance, firms may be able to a higherproduction level by providing greater job satisfaction.

5、Marketing Research

Managers cannot always wait for information to arrive in bits and pieces from the marketingintelligence system. They often require formal studies of specific situations. For example,Toshiba wants to know how many and what kinds of people or companies will buy its newsuperfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know whatpercentage of its target market has heard of Barat, how they heard, what they know, and howthey feel about Barat. In such situations, the marketing intelligence system will not provide thedetailed information needed. Managers will need marketing research.

We define marketing research as the systematic design, collection, analysis, andreporting of data and findings relevant to a specific marketing situation facing an organization.Every marketer needs research. Marketing researchers engage in a wide variety of activities,ranging from market potential and market share studies, to assessments of customersatisfaction and purchase behavior, to studies of pricing, distribution, and promotionactivities.

A company can conduct marketing research in its own research department or have someor all of it done outside. Although most large companies have their own marketing researchdepartments, they often use outside firms to do special research tasks or studies. A companywith no research department has to buy the services of research firms.

6、Marketing: the importance of packaging productsappropriately

In recent times, numerous factors have madepackaging an important marketing tool. Increasedcompetition and clutter on retail store shelvesmeans that packages now must perform many sales tasks-from attracting attention, todescribing the product, to making the sale. Companies are realizing the power of goodpackaging to create instant consumer recognition of the company or brand. For example, inan average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes bysome 300 items per minute, and 53 percent of all purchases are made on impulse. In thishighly competitive environment, the package may be the seller’s last chance to influencebuyers. It becomes a "five-second commercial." The Campbell Soup Company estimates thatthe average shopper sees its familiar red and white can 76 times a year, creating theequivalent of $26 million worth of advertising.

7、Market Research: the importance of doing market research before launching a newproduct

Sales: How to sell a product effectively in international markets

Product Promotion: the importance of selecting appropriate members of staff to attendexhibitions

Communication: the importance in business of maintaining contact with clients

Public Relations: the importance of adequate supervision and training of staff who deal withthe public

8、Management: How to run a meeting successfully

Transport Management: the importance to a business of an efficient public transportsystem

Any distribution of products from producers to wholesalers or from wholesalers to retailersrequires transportation. The cost of transporting some products can exceed the cost ofproducing them. An efficient form of transportation can result in higher costs and lowerprofits for the firm. For each form of transportation, firms should estimate timing, cost, andavailability. This assessment allows the firm to choose an optimal method of transportation.The most common forms of transportation used to distribute products are truck, rail, air,water, pipeline.

Transport Management: the importance of using environmentally friendly means of transportwhenever possible

9、Health & Safety

Employee Safety: Firms ensure that the workplace is safe for employees by closelymonitoring the production process. Some obvious safety precautions are to check machineryand equipment for proper working conditions, require safety glasses or any other equipmentthat one can prevent injury, and emphasize any special safety precautions in trainingseminars.

Firms that create a safe working environment prevent injuries and improve the morale oftheir employees. Many firms, such as Allied Signal, now identify workplace safety as one of theirmain goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities butalso on Asian factories where some of its clothes are made. Starbucks Coffee Company hasdeveloped a code of conduct in an attempt to improve the quality of life in coffee-producingcountries.

10、Life Skills: the importance of being able to cope with stress in a job

Technology: the importance of training staff in how to use new technology when introducingit into the workplace.