2013年12月英语四级真题第三套(word完整版)

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Section A

Directions: In this section, there is a passage with ten blanks.

27、Questions 27-36 are based on the following passage.

The mobile phone is a magic device widely used these days. Although it has been nearly 30 years since the first commercial mobile-phone network was launched, advertisers have yet to figure out how to get their ___36___ out to mobile-phone users in a big way. There are 2.2 billion cell-phone users worldwide, a ___37___ that is growing by about 25% each year. Yet spending on ads carried over cell-phone networks l’t year ___38___ to just $ 1.5 billion worldwide, a fraction of the $ 424 billion global ad market.

But as the number of eyeballs glued to ___39___ screens multiplies, so too does the mobile phone's value as a pocket billboard (广告的). Consumers are ___40___ using their phones for things other than voice calls, such as text messaging, downloading songs and games, and ___41___ the Internet. By 2010,70 million Asians are expected to be watching videos and TV programs on mobile phones. All of these activities give advertisem ___42___ options for reaching audiences. During soccer's World Cup last summer, for example, Adidas used real-time scores and games to ___43___ thousands of fans to a website set up for mobile-phone access. "Our target audience was males aged 17 to 25 ," says Marcus Spurrell, Adidas regional manager for Asia. "Their mobiles are always on, always in their pocket-you just can't ___44___. cell phones as an advertising tool. " Mobile-phone marketing has become as ___45___ a platform as TV, online or print.

A.accessing

B.amounted

C.approaching

D.attract

E.casual

F.charactexs

G.fresh

H.ignore

I.increasingly

J.messages

K.patiently

L.tiny

M.total

N.violated

O.vital

第36题为()

28、第37题为()

29、第38题为()

30、第39题为()

31、第40题为()

32、第41题为()

33、第42题为()

34、第43题为()

35、第44题为()

36、第45题为()

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